It appears race-hustling has been elevated and thrust into the 21st Century. What started with a mention of Van Jones, one of former President Obama’s favorite communists, morphed into a blog post once I looked at the people behind his new project.

Branding and advertising our product...

ØPUS UNITED presents We The People, a series of conversations that advance the dialogue around race in America with prominent BIPOC (Black, Indigenous and People of Color) voices in business, sports, media, music, and entertainment.

HATERS           [OCS: The graphic above represents my concept of “truth in advertising.]

We The People is hosted by Van Jones, who will be joined by Elaine Welteroth, former Editor-in-Chief of Teen Vogue, Jemele Hill, writer for The Atlantic, Killer Mike, rapper / songwriter / visionary, and Lil Baby, a gifted hip hop musician. Van Jones and guests will be speaking about how to change systemic racism in media, culture and entertainment. <Source>

Who and what is Opus United?

Omar Johnson is an American marketing executive who has worked with Kraft Foods, Campbell Soup, Nike, and Coca-Cola. He is also the former CMO at Beats by Dre and former VP Marketing at Apple. His proprietary methodology, Culture-Centric Design™, sits at the intersection of data, cultural insights and big ideas, and is fueled by a team with diverse backgrounds, languages, and points of view. Culture-Centric Design™ powers his newest venture, ØPUS United, a modern brand management company consisting of a multi-disciplined collective of award winning executives, athletes, strategists, creatives, and musicians who understand the anatomy of world-class brands. <Source>

[OCS: There is little doubt in my mind that Omar Johnson is an extremely capable and clever marketing executive and entrepreneur who appears to have discovered big money in corporate race hustling. Unlike Jesse Jackson and Al Sharpton, Omar has real  talent and is a better corporate communicator.]

Excerpts from "the pitch"...

Dear white corporate America,

I get it. I know you have the best intentions.

I know you’re horrified and heartbroken by the killings of Ahmaud Arbery, George Floyd, Tony McDade, Breonna Taylor, and too many others to name.

You want to take a stand against the racial injustice and anti- Black prejudice built into the very foundation of America. You want to do the right thing. But you just don’t know how.

Is that about right?

I know it is, because you’ve been calling me. For the past two weeks, several times a day, it’s been the same question: What can I do?

Let me break it down for you.

For starters, the fact that you’re only asking now is part of the problem. Companies have been profiting off Black culture and Black consumers for decades.

Are you just now realizing that all Black lives matter, not just those of Black artists and athletes? Not just Black dollars? Ask yourself, truthfully. That’s step zero.

Next, listen. Before you open your mouth, open your eyes and ears. Listen to your Black employees. They’ve been sounding the alarm for years. But don’t stop there. Dig into the cold, hard Black data.

Learn where Black people exist in your company—and, more importantly, where they don’t. Count the too-few Black faces in meetings. Notice the muted Black voices in conversations where decisions get made. If you do that, you’ll see the problem clear as day.

You’re not nurturing your Black talent. You’re not benefiting from Black experiences, relationships, perspectives, insights, and ideas.

And most importantly, you’re not doing the right thing.

But don’t feel bad about that. Now is not the time to beat yourself up, or to obsess about the ten ways you might get it wrong. That helps no one. What helps is fixing the problem. And you can do that. You can fix this.

To me, this isn’t only a social justice problem or an equal opportunity problem. This is a business problem, too. And you fix business problems all the time. So, you got this.

But just in case you don’t “got it,” let me help you out.

Here’s the bottom line: This isn’t the time for another “diversity report,” or for any report at all. This is a time for action, inside and outside. This is a time for change: inside ourselves and our companies; across our communities and our country.

No doubt, it’s daunting. You may feel pummeled, or paralyzed. I understand. But lean into the discomfort. It’s okay. I have faith in you, corporate America. Like I said, you can fix this. We can fix this.

So, before you call me again—before you ask me what you should say, or what you should change—I’ll tell you my answer right now: Absolutely everything.

See you in the room. 


Omar Johnson
Founder, ØPUS United


Pissed off…

I believe in an exceptional America, one of real diversity and inclusion; one that is color-blind and where a corporation sells its products on the basis of form and function, not one’s racial characteristics. A strong corporation that knows that it has a fiduciary duty to its owners, and to that extent, should treat its employees well and support the community – the entire community. I believe in merit and pursuing corporate goals, not the type of affirmative action that degrades the standards of excellence.

Virtue signaling and diversity advertising is divisive and promotes more rancor.

I believe that this is best said by Booker T. Washington – probably the next mob victim of the cancel culture.

“There is a certain class of race-problem solvers who don’t want the patient to get well.”

“There is another class of colored people who make a business of keeping the troubles, the wrongs, and the hardships of the Negro race before the public. Having learned that they are able to make a living out of their troubles, they have grown into the settled habit of advertising their wrongs — partly because they want sympathy and partly because it pays. Some of these people do not want the Negro to lose his grievances, because they do not want to lose their jobs.


Booker T. Washington
(1856-1915) African American political leader, educator, and author

Bottom line…

This is the type of bullpucky the executives at big corporations like Nike, Disney, and Coca-Cola buy, not to promote diversity, but to keep their jobs, avoid negative press, and keep those Wall Street Wizards happy.

We are so screwed.

-- steve

“Nullius in verba.”-- take nobody's word for it!

“Beware of false knowledge; it is more dangerous than ignorance.”-- George Bernard Shaw

“Progressive, liberal, Socialist, Marxist, Democratic Socialist -- they are all COMMUNISTS.”

“The key to fighting the craziness of the progressives is to hold them responsible for their actions, not their intentions.” – OCS

"The object in life is not to be on the side of the majority, but to escape finding oneself in the ranks of the insane." -- Marcus Aurelius

“A people that elect corrupt politicians, imposters, thieves, and traitors are not victims... but accomplices” -- George Orwell