It appears race-hustling has been elevated and thrust into the 21st Century. What started with a mention of Van Jones, one of former President Obama’s favorite communists, morphed into a blog post once I looked at the people behind his new project.
Branding and advertising our product...
ØPUS UNITED presents We The People, a series of conversations that advance the dialogue around race in America with prominent BIPOC (Black, Indigenous and People of Color) voices in business, sports, media, music, and entertainment.
We The People is hosted by Van Jones, who will be joined by Elaine Welteroth, former Editor-in-Chief of Teen Vogue, Jemele Hill, writer for The Atlantic, Killer Mike, rapper / songwriter / visionary, and Lil Baby, a gifted hip hop musician. Van Jones and guests will be speaking about how to change systemic racism in media, culture and entertainment. <Source>
Who and what is Opus United?
Omar Johnson is an American marketing executive who has worked with Kraft Foods, Campbell Soup, Nike, and Coca-Cola. He is also the former CMO at Beats by Dre and former VP Marketing at Apple. His proprietary methodology, Culture-Centric Design™, sits at the intersection of data, cultural insights and big ideas, and is fueled by a team with diverse backgrounds, languages, and points of view. Culture-Centric Design™ powers his newest venture, ØPUS United, a modern brand management company consisting of a multi-disciplined collective of award winning executives, athletes, strategists, creatives, and musicians who understand the anatomy of world-class brands. <Source>
Excerpts from "the pitch"...
Dear white corporate America,
I get it. I know you have the best intentions.
Is that about right?
Learn where Black people exist in your company—and, more importantly, where they don’t. Count the too-few Black faces in meetings. Notice the muted Black voices in conversations where decisions get made. If you do that, you’ll see the problem clear as day.
And most importantly, you’re not doing the right thing.
Here’s the bottom line: This isn’t the time for another “diversity report,” or for any report at all. This is a time for action, inside and outside. This is a time for change: inside ourselves and our companies; across our communities and our country.
I believe in an exceptional America, one of real diversity and inclusion; one that is color-blind and where a corporation sells its products on the basis of form and function, not one’s racial characteristics. A strong corporation that knows that it has a fiduciary duty to its owners, and to that extent, should treat its employees well and support the community – the entire community. I believe in merit and pursuing corporate goals, not the type of affirmative action that degrades the standards of excellence.
Virtue signaling and diversity advertising is divisive and promotes more rancor.
I believe that this is best said by Booker T. Washington – probably the next mob victim of the cancel culture.
“There is a certain class of race-problem solvers who don’t want the patient to get well.”
“There is another class of colored people who make a business of keeping the troubles, the wrongs, and the hardships of the Negro race before the public. Having learned that they are able to make a living out of their troubles, they have grown into the settled habit of advertising their wrongs — partly because they want sympathy and partly because it pays. Some of these people do not want the Negro to lose his grievances, because they do not want to lose their jobs.
Booker T. Washington
This is the type of bullpucky the executives at big corporations like Nike, Disney, and Coca-Cola buy, not to promote diversity, but to keep their jobs, avoid negative press, and keep those Wall Street Wizards happy.
We are so screwed.
“Nullius in verba.”-- take nobody's word for it!
“Beware of false knowledge; it is more dangerous than ignorance.”-- George Bernard Shaw
“Progressive, liberal, Socialist, Marxist, Democratic Socialist -- they are all COMMUNISTS.”
“The key to fighting the craziness of the progressives is to hold them responsible for their actions, not their intentions.” – OCS "The object in life is not to be on the side of the majority, but to escape finding oneself in the ranks of the insane." -- Marcus Aurelius “A people that elect corrupt politicians, imposters, thieves, and traitors are not victims... but accomplices” -- George Orwell
“The key to fighting the craziness of the progressives is to hold them responsible for their actions, not their intentions.” – OCS
"The object in life is not to be on the side of the majority, but to escape finding oneself in the ranks of the insane." -- Marcus Aurelius
“A people that elect corrupt politicians, imposters, thieves, and traitors are not victims... but accomplices” -- George Orwell