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I could hardly believe the item: CBS was seeking a journalist to supplement its environmental reporting and somehow indicated that "Knowledge of the enviro beat is a big plus, but not a requirement.”

And people wonder why the news reports are quirky and simply parrot the line of the people paying for the bird feed.

According to an item published by the Business & Media Institute...

“CBS is expanding its coverage of the environment,” the ad reads. “We seek a talented reporter/host for Internet video broadcast. We are looking for smart, creative, hard working up and comers, who can bring great energy, creativity and a dash of humor to our coverage. A deep interest in the environment and sustainability issues will serve you well.”

“You are wicked smart, funny, irreverent and hip, oozing enthusiasm and creative energy,” the ad reads. “This position requires strong people, reporting, story telling and writing skills. Managing tight deadlines should be second nature. Knowledge of the enviro beat is a big plus, but not a requirement.”

CBS used to have rock solid science reporters who knew how to separate the science from the manufactured hyperbole. And, it seems, the trend is being reversed as CBS wants someone to manufacture the hyperbole from the science. I guess bigger laughs about environmental pollution are easier to swallow than the lies and distortions which are the mainstay of today's media coverage of global climatology.

Someone should point out that all of the whiz-bang graphics, video and audio embeds are quickly tiring if the information presented is lame or untrue.

There is nothing funny about a United Nations-led scheme to decimate our economy and result in the transfer of money to the third-world nations in return for doing nothing more than stopping de-forestation.

There is nothing funny about taxpaying citizens being overcharged for the same amount of energy usage and then having the overage split between the government (as fees rather than pesky taxes which requires legislation) and the special interest middlemen who create,package and trade emissions credits.

What can YOU do?

Treat all CBS news with a critical eye. Look for the entertainment value rather than the news value. By all means shop the media until you find a program or source that seems to tell the truth and is not afraid to call 'em as they see 'em.

Don't waste any time wondering why the nation's largest liberal newspapers and magazines are losing their audience and people are switching to the Internet over television for their hard news. By the time the network news rolls around, all of the information is already being reported and commented on in the blogosphere. The only viable medium seems to be that of "talk radio" where the audience interacts with the host and both sides are revealed as the conversation progresses. Watch with wonder as these behemoth dinosaurs try to gain traction in a medium driven primarily by truth and creativity -- not creative and then truth!

Don't bother accepting the recommendations of the media as to their endorsed candidates. Unfortunately, they seem to have an agenda and it is mostly one of "blame America first." Good looks aside, most of their news-readers are journalistic poseurs.

-- steve

A reminder from a large improvement can result from a small change…

The object in life is not to be on the side of the majority, but to escape finding oneself in the ranks of the insane. -- Marcus Aurelius

Reference Links:

CBS Seeking 'Irreverent,' 'Hip' Journalist for Eco-Beat (No Knowledge Required)

“Nullius in verba.”-- take nobody's word for it!

“Beware of false knowledge; it is more dangerous than ignorance.”-- George Bernard Shaw

“Progressive, liberal, Socialist, Marxist, Democratic Socialist -- they are all COMMUNISTS.”

“The key to fighting the craziness of the progressives is to hold them responsible for their actions, not their intentions.” – OCS

"The object in life is not to be on the side of the majority, but to escape finding oneself in the ranks of the insane." -- Marcus Aurelius

“A people that elect corrupt politicians, imposters, thieves, and traitors are not victims... but accomplices” -- George Orwell

“Fere libenter homines id quod volunt credunt." (The people gladly believe what they wish to.) ~Julius Caesar

“Describing the problem is quite different from knowing the solution. Except in politics." ~ OCS